Why Twitter is So Popular


Recently, I've become very attached to Twitter, the microblogging phenomenon that's taken the world by storm (or is that "tweets"?) In fact, I find myself itching to log onto Twibble and start tweeting from wherever I am at the moment. When I'm at my laptop, my cursor yearns to load up Nambu and start firing off tweets. Of course, I cannot tweet very frequently - this stems the flow of conversation for each tweet on my profile, something that can be a great (and useful) tool on Twitter. So I've learnt to exercise self-control when going about my tweeting.

However, this just bears testament to the fact that Twitter is exceptionally successful: to make its users want to constantly come back to the service has a lot to say about the quality and substance of what's being offered. Recent reports show that Twitter is taking the world by storm. This can probably be attributed to the number of celebrity users on Twitter (in fact, Ashton Kutcher has officially beaten CNN Breaking News to becoming the first Twitter user to have over a million followers). In turn, this high influx of users adds to the online economy and to cyber-citizenship, as more people are becoming aware and involved in Web 2.0 applications.

I think this is great - the more users of online services, the better the services will get. This is because there is going to be more at stake for the owners of these online ventures as competition is heightened, and they will strive to provide the "best" service. It's quite simple, really. However, what makes Twitter - or any Web 2.0 venture, really - so popular and thus successful, is not only its "celebrity" pull (which, as I mentioned above, inadvertently pushes the site to improve and become better), but it's approach to the specific service it aims to offer.

In the case of Twitter, the creators took the simple concept of blogging, and added an interesting twist to it: limiting users to only 160 characters max. This forces messages to be short, concise, and it can result in some very interesting and informative thoughts. Similarly, the inital concept and portrayal of a Web 2.0 service makes for great first impressions. Again, in the case of Twitter, the user is presented with a very clean, stylish landing page that explains (very well, in my opinion) what the service is about. Web 2.0 also has signature styles - e.g. minamalistic approaches, bright, simple colours, and glossy image effects.

So, let's just hope that other Web 2.0 services, and aspiring ones too, will take heed of how Twitter did it, and thus make us as users of the next generation of the World Wide Web revel in powerful, successful and stylish websites that can really be worth talking about. You can follow me on Twitter by clicking here. ;)

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