AMD CPUs to Power More Laptops


Not even two weeks after their first Phenom II X6 desktop processors were released, sources familiar with the sector say that AMD's newest range of microprocessors will power 109 new mainstream laptop models, to be released in the coming months. This is a very important time for AMD, as most of the laptops will be released in anticipation of the Back to School Rush, and could very well be a make-or-break time in the mobile microprocessor market.This time last year however, AMD microprocessors could be found in 40 laptop models.

The range of chips are set to be unveiled next week, and early signs are that PC makers have positive views. This is down to AMD's attempt at simplifying the various microprocessor models that it offers; which will all fall under the "Vision" brand name. Other positives include improved battery life, and better performance across the range, sources say.

The sources also state that all of the microprocessors in the forthcoming laptops will be matched with AMD's chipsets (the group of microchips that actually control the flow of data, controlling the memory, cache, hard drive, keyboard, etc.. The chipset allows direct traffic along the bus and can allow devices to interface without using the CPU). That means AMD can collect more revenue for each laptop sold than it can when its microprocessors are paired with chipsets from other companies like Nvidia Corp.
Even though this is a marked improvement, AMD is still by far the inferior supplier. In the first quarter of 2010, AMD represented 12.1 percent of worldwide mobile chip sales, according to IDC. Intel's market share was 87.8 percent.

The PC makers expected to feature AMD's new chips (from June) include Hewlett-Packard, Dell and Acer.

Read the full article here at Reuters

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